Verification means establishing your TikTok account as the authentic presence of a notable public figure/music artist. A TikTok verified account gets a verified badge. It’s a blue seal with a little checkmark that appears next to your username. It can also increase brand awareness and your follower count. This is because verified profiles appear towards the top of the search and suggested accounts. It’s also believed the algorithm favors content by verified accounts, resulting in higher engagement per video.