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10 Instagram Marketing Tips For Musicians

Instagram is one of the top social media sites around the world. For music artists, there is no other social media more important than Instagram. A good Instagram profile can help you to reach your fans, grow your audience, and give you an amazing platform to share your work. Running a good Instagram account can boost your credibility in a lot of ways, but there are a few key steps that you will want to take when managing one. In this article, we will discuss the most important Instagram marketing tips for musicians.

Create A Business Profile

Anyone and everyone can make an Instagram account, but most people just make an individual account. While an individual account is perfect for the average user, it isn’t good enough for professionals. As a music artist, you want to establish yourself professionally and use the right kind of tools to do so. Choosing a business profile instead of a traditional profile will grant you access to way more features, helpful tools, and necessary statistics that will help you to grow your brand. If you have already made a traditional profile, don’t worry. Instagram lets you convert to a business profile under your settings.

Join Music Artist Engagement Groups

As you might expect, there are a lot of different people on Instagram. Current estimates show that over one billion users are actively using Instagram around the world. That is a lot of people and a lot of profiles, which means that you need to find a way to reach more people and stand out. A great way to boost your profile is to have more engagement on it. Music artist engagement groups are a helpful way to connect with other music artists and interested parties who are looking for more engagement. It is a way for you to connect with your peers, grow your engagement, and boost your presence.

Post Instagram Stories Daily

Instagram stories are a feature that was not largely popular when they first dropped, but now are all the rage. As an artist, you want to be posting to your Instagram stories all the time. It is an excellent way to build up your brand, but it is much more than that. Many artists use Instagram stories as an opportunity to share the more human side of themselves. You want to control your brand as a music artist, but you also want to remind your fans that you are a person too. This can help to humanize you to your fans and will likely make them more interested in you as a whole.

Focus On Your Brand

Though the average user might be able to get away with just posting random images from their life, your profile demands more than that. As a music artist, you want to show people a strong and professional brand. It doesn’t mean that you can’t be goofy or realistic. However, it does mean that your images should be high-quality, relevant, and worth commenting on.

Have A Professional Profile Picture

Even though you might dream of being a rockstar, you must establish yourself as a professional. The days of rag-tag rockstars who are nothing but a public relations nightmare are behind us. Instead, we are in a new era of artists. To stand out from other artists, you must maintain a solid brand that can easily be identified as credible. One of the best ways to do this as a start is to have a professional picture for people to click on.

Interact With Your Fans

Your fans are the most important part of your music career. The difference between a person who makes music and a true music artist is their following. Instagram makes it easy for you to interact with your fans in a fun way. Take the time to respond to comments when you can and engage your fans so that they can share in on your journey.

Post Music Clips

As a music artist, you want to take the time to show off your music. It doesn’t mean that you have to post full songs or music videos, though you can. It means that you want to show off what your music is all about. Whether it is a quick clip from your last show or even an experimental excerpt from your new song, make sure that your profile has music. People are following you as an artist, so give them artist content.

Format Your Posts

The difference between a standard profile and a professional profile is almost always the formatting. When you make a post, make sure that you know how to do it well. You want to include high-quality images, but you should also know how to format the text on your posts. This will make your posts look more professional and help to build your credibility. Little things like knowing how to skip to the next line and what kind of content to write can dramatically improve your profile’s appearance.

Document Your Process

The great thing about social media is that it allows artists to be more focused on transparency. For decades, the music industry was largely kept secret. Now, music artists can share every element of their lives online. While you might not want to take it that far, documenting your process is a great way to establish a connection with your fans. Fans love seeing what goes into making the music that they love, so take them along on your journey and let them enjoy the ride too.

Use Instagram Tools and Statistics

Instagram offers a wide variety of tools and statistics to help you understand how your profile is performing. For the average person, this is a fun set of information. For professionals, it is incredibly relevant. You can use these statistics to understand what areas of your profile are working and what isn’t. This allows you to make content that your audience appreciates and makes it easy for you to quickly grow your following.


Instagram is a powerful tool that simplifies marketing and allows you to interact with fans. Using this tool, you can easily establish yourself as a music artist and build a strong online presence. Over time, you will find that this is a great way to meet new fans and build stronger bonds with existing fans. For a music artist, social media is a crucial tool that can help in so many ways. Learn to use it, and use it well!

How Can We Help?

Discovery Music Group works with clients from around the globe, including artists, labels, and festivals. We offer a wide range of services tailored towards independent or established/signed artists and brands. With years of experience in many styles of music, our team aims to help grow your music career using our services such as Instagram Verification, Instagram Giveaways & Influencer Marketing.