For any aspiring artist, having a solid brand is absolutely crucial when it comes to attracting an audience. When people see your brand at a glimpse, you want them to be curious to see what you and your music are all about. For music industry professionals, branding often determines how they will trust in the quality of your music. One of the biggest differences between a local artist and a mainstream artist is how well they can brand themselves. One great and easy way to start your branding approach that will help spark the curiosity of potential listeners is having a good logo.

Logos are most likely the first line of interest for many audience members. They will see your logo either in relation to your music or as a standalone image, which means that you will want to make sure that it represents you well and is enough to draw their interest. You can use a logo in a variety of ways including merchandise, social media, posters, and cover art.

For many people, logos are basic icons that you throw together to put on your branding and marketing material. While this is partially true, the reality behind logo design is actually much more complex. You can learn to make a great logo with a few easy steps, so don’t worry. It’s truly just a matter of being educated on how to do it, which we will go into a little later.

The important thing to consider when it comes to making a good logo is how your audience will interact with it. When you begin pursuing logo design, you will want to come up with something completely original. This is necessary so that your audience doesn’t immediately lose it in the white noise of their minds. When someone sees your logo, you want them to remember you and think of your music.

Beyond merely making a memorable logo, you want to make one that matches your overall brand. Many people go the route of using an incredibly basic or overused symbol because it is easier. Though some artists do pull this off successfully, you want to make sure that the symbols, colors, and typography that you are choosing match the feel of your music. Having a logo that doesn’t line up with your music will make your brand appear disorganized, which generally makes the audience question your overall quality.

When it comes to designing a logo, there are a few things that you will want to consider. The first is that you will, without question, want to keep it simple. There is nothing worse than a logo that is completely cluttered and becomes unreadable in certain presentations. It’s an absolute brand killer that is best left avoided. If you look at popular logos in the music industry, you will notice that almost all of them consider a relevant image, an artist name’s, or both. When you select your image, make sure that it is simple and can be easily viewed when it is either big or small. This becomes even more important when you are choosing a font, if you decide to use your music artist name in the logo. Keep in mind that your logo will likely be viewed in many different sizes depending on where it is being shared and some font choices simply do not accommodate that. Your typography can be unique, but it needs to be crisp and clear in order to ensure that it will scale well whether they see it on social media or merchandise for example.

For many people, the issue of logo design becomes a matter of knowing where to start. Deciding how to get your logo designed comes with a couple of different options. One option is to pay someone to design your logo or brand for you. This can be achieved by either hiring a freelancer or artist that specializes in logo design or working with a full branding agency such as Discovery Music Group that can provide you with a logo and other major branding tools to help establish you as an artist. This is the kind of work that record labels do, and now you can work with people directly to handle it yourself. In the event that you don’t want to spend the money or don’t trust your precious brand in the hands of others, you can easily take on the challenge yourself. For people who enjoy new creative pursuits, designing a logo can be a fun and exciting new project for you. There are plenty of tools available to help you get started with this if you’re up for it.

If you are going to pursue making your own logo or if you are working with someone to design one, you will want to make sure that the logo is designed using vectors. Vector art is a specific kind of art design that is ideal for logos specifically because logos have a tendency to be changed and resized a lot. While JPG and PNG files are what most people know, these files run into trouble when it comes to alterations or resizing and can end up blurry and pixelated. Vector images are made to accommodate scalability, which means that they can easily be changed in size without compromising the quality of your fancy artist logo. They also have a tendency to be crisper and well defined, which can help to create a cleaner product overall.

Having a good logo for in your artist’s arsenal is a fun and easy way to attract the interest of fans and music lovers. It’s a flash of who you are that is designed to make people want to know more about you, so make sure that you respect the process and truly consider what you want to show the world. The best possible way to go about finding the right logo is to try out a few different options and see what fits your music. Even if you can’t draw, brainstorming ideas can help you to find something that will not only look unique, but allow you to feel confident about the image that you’re presenting to the world.

Discovery Music Group works with clients from around the globe, including artists, labels and festivals. We offer a wide range of services tailored towards independent or established/signed artists and brands. With years of experience in many styles of music, our team aims to help grow your music career with our branding, marketing, promotion, and contacts within the industry to take your career to the next level.